An Online Women’s Clothing Retailer Uses Conversion Tracking To Track Orders And Wants To Assess The Value Of Mobile On Sales. To Evaluate How Mobile Is Driving Purchases, You Should Consider Reviewing The:
- path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
- path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
- cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
- cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
The correct answer is:
- cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
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Sources: Google Shopping Ads Certification Course
To see all the questions and correct answers of the Google Shopping Ads Certification Exam, Click Here – Google Shopping Ads Certification Answers.
