An Advertiser Who Sells Coffee Beans Adds The Keyword “Java” To An Ad Group. After Two Weeks, She Runs A Placement Performance Report And Notices That The Ad Is Showing Up On Websites About JavaScript Programming. What Should She Do To Avoid Appearing On These Irrelevant Sites?
- Exclude “Programming” as a topic
- Add “Coffee beans” as a topic
- Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
- Add “Java beans” as a negative keyword
The correct answer is:
- Exclude “Programming” as a topic
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Sources: Google Ads Display Certification Course
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