An Advertiser Wants To Increase The Quality Score Of A Low–Performing Keyword. Which Approach Would You Recommend?

August 9, 2019 Justina Kristine 0 Comments

Set an ad group bid adjustment of +20% for that keyword
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Delete the keyword and use Keyword Planner to find more relevant keywords
Delete the keyword and add a synonym of the keyword to the campaign

The correct answer is:

Modify the ad associated with that keyword to direct to a highly-relevant landing page

Sources: Google Ads Fundamentals Course

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