An Advertiser Makes Edits To An Ad And Notices That Its Position Is Lower Than That Of The Previous Version. What’s The Most Likely Cause?
- The edited ad has a lower conversion rate
- The advertiser’s budget has been depleted
- The advertiser’s landing page is down for maintenance
- The edited ad is less relevant to the keywords in the ad group
The correct answer is:
- The edited ad is less relevant to the keywords in the ad group
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Sources: Google Ads Search Certification Course
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