An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The profit derived from a paid click
- The bids of the next closest advertiser
- The average profit per conversion
- The Quality Score of the keyword
The correct answer is:
- The profit derived from a paid click
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Sources: Google Ads Fundamentals Course
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