Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences

The correct answer is:

  • Custom Affinity audiences

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Sources: Google Ads Display Certification Course

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