Advertising On TV, Print, And Radio Typically Requires A Predetermined Budget. What Key Difference With Online Advertising Campaigns Allow Advertisers To Invest With More Flexibility?
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
- Budgets for online campaigns can only be set once annually and require a fixed commitment.
- Online campaigns generate clicks, whereas other channels generate exposure
- Budgets cannot be applied to online campaigns due to constant changes in traffic.
The correct answer is:
- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
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Sources: Google Ads Fundamentals Course
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