A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

  • Target impression share
  • Target cost-per-acquisition (tCPA)
  • Target return on ad spend (tROAS)
  • Maximize conversions

The correct answer is:

  • Target impression share

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click HereGoogle Ads Search Certification Answers.

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