An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
The ad will appear to previous customers regardless of the search terms in order to expand reach.
The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
The ad will appear to more users by serving on new, relevant queries.

The correct answer is:

Sources: Google Ads Search Certification Course

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