A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
- They should use the seasonality report.
- They should use the change history report.
- They should use the time lag report.
- They should use the navigation report.
The correct answer is:
- They should use the time lag report.
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Sources: Google Ads Measurement Certification Assessment Course
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