A Facebook Lookalike Audience Is Based On:

  • people who have already expressed an interest in your business
  • new people who share the characteristics of your existing customers
  • the number of years a person has been on Facebook
  • people who have viewed your social media posts but not interacted with them

The correct answer is:

  • new people who share the characteristics of your existing customers

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Sources: HubSpot Digital Advertising Certification Course

To see all the questions and correct answers of the HubSpot Digital Advertising Certification, Click HereHubSpot Digital Advertising Certification Exam Answers

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