A Direct Response Advertiser Is Primarily Interested In Generating Conversions From A Display Campaign. To Get A Potentially Better Return On Investment, This Advertiser Should Use:

• target cost–per–acquisition (CPA) bidding
• cost–per–click (CPC) bidding
• cost–per–day (CPD) bidding
• viewable cost–per–thousand impressions (vCPM) bidding

The correct answer is:

• target cost–per–acquisition (CPA) bidding

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.