A Direct Response Advertiser Is Primarily Interested In Generating Conversions From A Display Campaign. To Get A Potentially Better Return On Investment, This Advertiser Should Use:
- target cost–per–acquisition (CPA) bidding
- cost–per–click (CPC) bidding
- cost–per–day (CPD) bidding
- viewable cost–per–thousand impressions (vCPM) bidding
The correct answer is:
- target cost–per–acquisition (CPA) bidding
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Sources: Google Ads Display Certification Course
To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.
