Which of the following roles does an app play in overall business strategy?
- Identifying the most important audiences for your business.
- Improving the average order value of your customer base.
- Driving as much traffic as possible to a .com website.
- Delivering a great user experience as part of the customer journey.
The correct answer is:
- Delivering a great user experience as part of the customer journey.
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Sources: Google Ads Apps Assessment Certification Course
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