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Google Ads Measurement Certification

A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?

December 19, 2020July 4, 2021 Jane Hanson 0 Comments

Return on ad spend
Customer referrals
Brand awareness
Brand association

The correct answer is:

Return on ad spend

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

← Olyana Is About To Implement A Google Ads Campaign For Her Online Business. She’s Inserted A Phone Snippet On Her Website To Replace Her Business Number With A Google Forwarding Number. What Will This Allow Olyana To Do Now?
A Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement? →

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