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Updated Google Analytics For Power Users Questions & Answers
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- Most users who converted were using desktop.
- The Google Store should optimize their site for tablet.
- The Google Store shouldn’t bother developing for mobile.
- There must be an issue with the checkout flow on desktop.
- Conversions > Ecommerce > Overview
- Audience > Mobile > Overview
- Audience > Cross-Device > Device Paths
- Audience > Mobile > Devices
Which Feature Enables You To Analyze Up To 3 Dimensions At Once?
- Explorer report
- Primary dimension
- Pivot table
- Table filter
Which Setting Do You Use To Change The Metric Displayed In The Table?
- A
- B
- C
- D
- Immediately stop investing in marketing for the source.
- Immediately increase marketing spend for the source.
- Determine whether the traffic source fulfills other site goals.
- Determine whether the source assists in conversions.
- A
- B
- C
- D
How Would You View Data For Revenue, Transactions, And Average Order Value Per Traffic Source?
- View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
- View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
- View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
- View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.
- Organic Search and Social
- com and Mall.googleplex.com
- googleplex.com and Analytics.google.com
- Google and Direct
What Does “(Other)”? Indicate In The Channels Report? (Select Two)
- (Other) sessions have no campaign value attached to them.
- (Other) sessions have no source value attached to them.
- (Other) sessions cannot be categorized in any of the channels in this channel grouping.
- Investigate (Other) to see if sessions could be categorized by defining a new channel.
Where Can You View A Heatmap Reporting Users By Time Of Day?
- Analytics > Home
- Analytics > Audience
- Analytics > Acquisition
- Analytics > Real-Time
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- Users, Time, Day
- Day Index, Hour, Sessions
- Hour of Day, Sessions, Transactions
- Day of Week, Hour, Ecommerce Conversion Rate, Sessions
- Strong performance: Users are highly engaged with the page.
- Poor performance: Users are struggling with the page.
- It depends on the specific page and its purpose.
- Average Time on Page should never be used as a KPI for a content site.
In What Scenario Would You Use A Custom Metric?
- To track the number of minutes played for each video on your site
- To find out the average number of pageviews per user
- To see how often a page was the landing page for sessions including that page
- To record the title of a video watched on your site
What Can Be Used To Measure Scroll Depth In Google Analytics?
- A custom dimension
- Event tracking
- Scroll Depth is a standard Google Analytics metric.
- It’s not possible to track scroll depth with Google Analytics.
- Use a table filter to exclude goal pages.
- Define a segment to exclude sessions where a goal occurred.
- Create a view that tracks ecommerce but doesn’t define any goals.
- Assign goal values based on average revenue calculated outside of Google Analytics.
- Landing Pages
- All Pages
- Source/Medium
- Mobile Overview
What Are Two Benefits Of The Reverse Goal Path Report? (Select Two)
- Discover common goal paths you may not have considered.
- Identify top goal paths and optimize navigation or messaging for even more conversions.
- Identify drop-off points between steps in various goal paths.
- Automatically track conversions without manually configuring goals.
- Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
- Identify the Page Value for the “About Us” page and compare this metric across all other pages.
- Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
- Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.
What Actions Must You Take To Enable Enhanced Ecommerce In Google Analytics? (Select Two)
- Implement Enhanced Ecommerce on your website.
- Enable Enhanced Ecommerce Reporting in your Analytics view.
- Enable Checkout Labeling in Ecommerce settings.
- Assign values to all Analytics goals.
What Can The Product List Performance Report Be Used For? (Select Three)
- Identify a list of products to remove from your website.
- Identify low performing Product Lists for optimization opportunities.
- Analyze how the order of products in a product list may impact performance.
- Compare product performance across multiple Product Lists.
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- Position 1 on the Homepage Promo list
- Position 1 on the Similar Products list
- Position 3 on the Homepage Promo list
- Position 3 on the Similar Products list
- Cart-to-Detail Rate
- Buy-to-Detail Rate
- Average Price
- Product Adds
- 22 oz. Mini Mountain Bottle
- Travel Journal
- Organic Basic T-Shirt
- Men’s Heather T-Shirt
What Can The Shopping Behavior Analysis Report Tell You? (Select Two)
- How users moved from one stage of purchasing to the next.
- Where users abandoned the shopping funnel.
- Errors on the “Billing and Shipping” page.
- Top channels driving sessions with check-outs.
- Billing and Shipping
- Payment
- Review
- Sessions with Transactions
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Checkout Behavior Analysis
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Sales Performance
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