True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.
True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona.
False – If one person is in charge of personas, they’re point of view will be disproportionately represented in the personas they produce.
False – Personas should be created and maintained by a cross-functional task force that operates with a flat structure where no one member of the team has any more authority or responsibility than any other team member.

The correct answer is:

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.

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