An Advertiser Wants To Achieve The Top Position In Paid Search Results. Which Recommendations Would Improve The Likelihood Of Top Ad Position?

• Improve Quality Score and increase cost-per-click (CPC) bid
• Improve Quality Score and decrease cost-per-click (CPC) bid
• Decrease cost-per-click (CPC) bid and decrease daily budget
• Decrease cost-per-click (CPC) bid and increase daily budget

The correct answer is:

• Improve Quality Score and increase cost-per-click (CPC) bid

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Sources: Google Digital Sales Certification Course

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