Marissa Is The Marketing Lead For A Popular Free-To-Play Mobile Game. Her Goal Is To Increase Revenue That Her Company Earns From In-Game Purchases. What Should Marissa Optimize For In Her Universal App Campaign?
- Target cost per install (tCPI)
- Get new users for her app.
- Get new users who most likely complete in-app actions.
- Google Play Store optimization
The correct answer is:
- Get new users who most likely complete in-app actions.
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Sources: Google Ads Mobile Certification Course
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