Your Client Christina Wants To Drive Traffic To Her Site. She Has Return–On–Investment Goals And Is Already Using Google Ads Conversion Tracking. Which Bidding Strategy Would You Recommend?
- Cost–per–day (CPD)
- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target return on ad spend (ROAS)
The correct answer is:
- Target return on ad spend (ROAS)
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Sources: Google Ads Display Certification Course
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