Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:
- measure the number of conversions associated with ad impressions
- measure the number of potential clicks associated with ad impressions
- track the number of people who saw the ad but didn’t convert
- track the IP addresses of people who saw the ad
The correct answer is:
- measure the number of conversions associated with ad impressions
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Sources: Google Ads Display Certification Course
To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.
