When Optimizing For The Display Network, A Clear Call–To–Action (CTA) In The Ad Text Is Important In Order To:
- set expectations for customers who are in various stages of the buying cycle
- increase overall impressions for the ad
- improve the Quality Score of the ad on all Google properties
- identify the traffic to your website that was generated by ads
The correct answer is:
- set expectations for customers who are in various stages of the buying cycle
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Sources: Google Ads Display Certification Course
To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.
