If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

• You should use masthead ads.
• You should use bumper ads.
• You should use in-feed video ads.
• You should use non-skippable in-stream ads.

The correct answer is:

• You should use bumper ads.

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Sources: Google Ads Video Certification Course

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