You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

  • Conversion paths
  • Segment overlap
  • Model comparison
  • Funnel exploration

The correct answer is:

  • Model comparison

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Analytics Certification Assessment Course

To see all the questions and correct answers of the Google Analytics Certification Assessment Exam, Click HereGoogle Analytics Certification Assessment Answers.

x