You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

• You’d use Brand Lift.
• You’d use Viewability with Active View.
• You’d use core performance metrics.
• You’d use Reach Planner.

The correct answer is:

• You’d use Brand Lift.

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Sources: Google Ads Video Certification Course

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