You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It’ll create as many impressions as possible in line with the target cost-per-acquisition.
It’ll acquire as many clicks as possible according to the daily budget that’s been set.
It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
It’ll analyze historical feedback and make adjustments to bids based on performance signals.

The correct answer is:

It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.

Sources: Google Ads Video Certification Course

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