You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?

Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance.
Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups.
Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path.
Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales.

The correct answer is:

Marketing mix models are an analysis that shows the impact of marketing on a brand’s sales.

Sources: Google Ads Measurement Certification Assessment Course

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