You’re A Social Media Manager For A Hotel Chain That’s Planning A Campaign To Raise Awareness About A New Hotel Location. Which Of The Following Are Examples Of S.M.A.R.T. Objectives That Could Support An Awareness Campaign Like This? (PICK TWO)

  • Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
  • Experiment with 3rd Party Software Tools.
  • Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
  • Boost 5 Facebook Posts about the hotel that are already performing well organically.
  • Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.

The correct answer is:

  • Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
  • Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.

 

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Sources: Hootsuite Social Marketing Course

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