Your Client’s Campaign Is Getting A Lot Of Clicks, But The Conversion Rate Is Low. Which Approach Could Help Improve Your Client’s Conversion Rate?

• Make sure the landing page is closely related to the ad
• Increase the average daily budget for the campaign
• Increase the cost–per–click (CPC) bid for low–performing keywords
• Broaden the list of keywords to reach more potential customers

The correct answer is:

• Make sure the landing page is closely related to the ad

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Sources: Google Ads Fundamentals Course

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