Your Client Is Interested In Switching From TV, Print, And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns?
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyse your click data.
- Online advertising is always less expensive than traditional media
- Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
- Traditional media generates exposure, but online advertising campaigns can guarantee sales
The correct answer is:
- Traditional media is not always measurable, but online campaigns are highly measurable and you can analyse your click data.
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Sources: Google Digital Sales Certification Course
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