Your Client Anna Wants To Increase The Reach And Visibility Of Her Ads. Which Bidding Strategy Would You Recommend?
- Cost–per–view (CPV)
- Cost–per–acquisition (CPA/CO)
- Cost–per–click (CPC)
- Viewable cost–per–thousand impressions (vCPM)
The correct answer is:
- Viewable cost–per–thousand impressions (vCPM)
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Sources: Google Ads Display Certification Course
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