You Should Use The 3 R’s, Relevance, Reach, And Resonance, To Help You Evaluate Advocacy Candidates. Resonance Refers To ________________.

  • the amount of interesting content, such as gifs, that they use
  • the level of engagement they have with their audience
  • the number of languages they can communicate in the amount of re-tweets they get
  • the amount of times per day they post to social media networks

The correct answer is:

  • the level of engagement they have with their audience

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Sources: Hootsuite Social Marketing Course

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