You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion.
The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the conversion.
The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for how much it contributed to the conversion.
The first keyword would be attributed with the conversion, therefore the first keyword would receive 100% of the credit for the conversion.

The correct answer is:

The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for how much it contributed to the conversion.

Sources: Google Ads Measurement Certification Assessment Course

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