You Manage The Campaigns For A Baby Stroller Manufacturer That Sells Its Products Online And Through Large Retailers. To Calculate The Total Profits From These Campaigns, You Should:
- estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
- estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs
The correct answer is:
- estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
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Sources: Google Ads Search Certification Course
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