You Have A Friend Starting Her First Google Ads Campaign. What Would You Suggest About How To Choose Keywords?
- Set a theme for each ad group and choose related keywords
- Keep each keyword to a single word, rather than a phrase
- Include more than 50 keywords in 1 ad group
- Set a theme for each campaign and choose related keywords
The correct answer is:
- Set a theme for each ad group and choose related keywords
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Sources: Google Ads Search Certification Course
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