You Are Leading A Brand Awareness Campaign For A Car Company, And You’d Like To Create Buzz For Your New Model. Which Metrics Do You Need To Look At In Your Reports?
- Conversion delay and cost-per-acquisition
- Impressions and conversions
- Impressions, reach, frequency
- Clickthrough rate and cost-per-click
The correct answer is:
- Impressions, reach, frequency
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Sources: Google Ads Display Certification Course
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