With Respect To Content Calendar For Social Media, Why Is It A Best Practice To Keep A Larger Monthly Calendar With General Information About Upcoming Launches And Big Events That Impact Your Content Strategy, As Well As A Detailed Weekly Calendar With Specific Copy And Assets?

  • To prevent all of your content data from being stored in the same place.
  • To allow for more accurate social media budgeting projections.
  • To more easily track the ROI of your social media content program.
  • To make keeping track of ad spend and budgeting easier and more efficient.
  • To more easily identify the tools and vendors that will need to be engaged.
  • To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.

The correct answer is:

  • To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.

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Sources: Hootsuite Social Marketing Course

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