Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
- The latest industry news can be presented to a potential customer while they shop.
- An app can serve ads to a potential customer while they’re browsing products.
- Apps can redirect users to the company website to complete a purchase.
- Personal information can be saved in an app to make checkout quick and easy.
The correct answer is:
- Personal information can be saved in an app to make checkout quick and easy.
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Sources: Google Ads Apps Assessment Certification Course
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