Why Is It Recommended To Separate Display Network Campaigns From Search Network Campaigns?
- Higher bids are required to be successful on the Display Network
- Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
- Separate campaigns allow for more accurate location targeting
- Different campaign settings may be more effective on different networks
The correct answer is:
- Different campaign settings may be more effective on different networks
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Sources: Google Ads Display Certification Course
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