Why is conversion tracking critical for Google App campaigns?

  • Conversion tracking provides insights that shape push notifications for an app.
  • Conversion tracking enables companies to understand individual user preferences.
  • Data captured by conversion tracking may be used to target specific users.
  • Data captured by conversion tracking powers machine learning.

The correct answer is:

  • Data captured by conversion tracking powers machine learning.

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Sources: Google Ads Apps Assessment Certification Course

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