Who At Your Company Will Buyer Personas Most Benefit?
- The marketing department, because buyer personas are primarily a marketing tool.
- The sales team, because buyer personas are primarily meant for qualifying leads.
- All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.
- Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
The correct answer is:
- All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services.
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Sources: HubSpot Inbound Course
To see all the questions and correct answers of the HubSpot Inbound Certification Exam, Click Here – HubSpot Inbound Certification Answers.
