While Teaching A New Account Manager How To Build A Search Campaign, You Tell Her That She Should Group Similar Keywords Together In An Ad Group Because It Will Allow Her To:
- create a different ad for each keyword
- create multiple ads for each keyword
- create ads that are relevant to all keywords
- only create one ad that’s relevant to all keywords
The correct answer is:
- create ads that are relevant to all keywords
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Sources: Google Ads Fundamentals Course
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