Which statement describes linear attribution?

  • It includes converting and non-converting paths.
  • It’s the most advanced model in Google’s attribution products.
  • It algorithmically evaluates individual customer paths.
  • It distributes credit evenly to every single touch-point in a buyer’s journey.

 

The correct answer is:

  • It distributes credit evenly to every single touch-point in a buyer’s journey.

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Sources: Google Ads Measurement Certification Assessment Course

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