Which Statement Best Describes Why It’s Important To Run Experiments To Test The Action Items Your Team Is Building?

Running experiments is important for having a structured way to learn about your users and how the business can interact with them.
Running experiments is important to be able to report every single action your team implemented to management.
Running experiments is important to keep your team busy on documentation and critical thinking.
Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content.

The correct answer is:

Running experiments is important for having a structured way to learn about your users and how the business can interact with them.

Sources: HubSpot Growth-Driven Design Course

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