Which Of The Following Statements Best Describes The Goal Of A Journey Map?

  • To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.
  • To understand the page funnels that users are moving through on the current website to identify where they’re dropping off.
  • To identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stages.
  • To understand the steps the user goes through while working with a competitor to find areas of weakness.

The correct answer is:

  • To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done.

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Sources: HubSpot Growth-Driven Design Course

To see all the questions and correct answers of the HubSpot Growth-Driven Design Certification Exam, Click HereHubSpot Growth-Driven Design Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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