Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity.
Your website shouldn’t make users do extra work to understand the content between pages.
Consistency helps the flow of your website.
Consistency is one of the primary factors for increasing the conversion rate.

The correct answer is:

Consistency is one of the primary factors for increasing the conversion rate.

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