Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on
Search advertising is cheaper than display advertising
Search advertising allows ads to be created in multiple formats
Search advertising is shown to customers who are searching for your specific terms

The correct answer is:

Search advertising is shown to customers who are searching for your specific terms

Sources: Google Digital Garage Final Certification Course

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Google Digital Garage Final Exam Answers

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