Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
- Cost-per-view (CPV)
- Cost-per-thousand-impressions (CPM)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
The correct answer is:
- Cost-per-acquisition (CPA)
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Sources: Google Ads Fundamentals Course
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