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MS Erskine is explaining to her colleagues how easy it is to install add-ons, including adding a Thesaurus. What should she explain to her colleagues?
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Marketing Software Certification Answers

When determining buyer personas, which type of information is most important to capture?

August 14, 2020May 3, 2023 Jane Hanson 0 Comments

Psychographic information
Demographic information
Both are equal
Your buyer personas are actual customers you’ve worked with.

The correct answer is:

Psychographic information

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: HubSpot Marketing Software

To see all the questions and correct answers of the HubSpot Marketing Software Certification Exam, Click Here –
HubSpot Marketing Software Certification Exam Answers

← Which is NOT an example of demographic information that can help bring value to your buyer persona research?
Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________. →

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