When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive.
It matters because you should only be including one primary keyword within your title.
It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters.
It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rates.

The correct answer is:

It matters because search engines show a limited amount of characters, and a cut off title could affect click-through rates.

Sources: HubSpot Inbound Marketing Course

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