What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

• Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
• Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
• Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
• Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

The correct answer is:

• Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach

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Sources: Google Ads Shopping Certification Course

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